Direction A — FairgroundHeritage · warm · nostalgic
Valora
Events · Family Entertainment

Roll up. The whole family's invited.

Golden-age fairground craft — painted signwriting, ticket stubs, bunting — rebuilt for a modern events company that wants to feel joyful, trustworthy and a little bit magic.

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The palette
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Typography
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Alfa Slab One — headlines & signage
Aa Bb Cc — Work Sans

Slab for the shout, a clean humanist sans for everything a parent actually needs to read.

Tone of voice
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The services, in this voice

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In the wild
Poster · summer tour
The Great Family Funfair
Sat 8 Aug · Heaton Park · All ages
Ticket stub
ADMIT
ONE
No. 0042 · Family Pass
Social square
Half term
sorted.
photo — kids on a carousel
Signage
This way to
the fun →