Direction C — StorybookSoft · magical · imaginative
Valora
Events · Family Entertainment

Where the day out becomes the story.

Soft-edged, illustrative and gentle — a children's-book warmth built on a deep violet that keeps it premium. The most emotional of the three, and the easiest to extend into characters and illustration.

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The palette
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Typography
Aa Bb Cc
Baloo 2 — rounded, friendly headlines
Aa Bb Cc — Nunito Sans

Rounded terminals feel safe and approachable; Nunito Sans keeps long copy soft but highly legible.

Tone of voice
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The services, in this voice

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In the wild
Poster · winter season
A Very Merry Adventure
Dec 12–24 · All ages · Book now
Wristband
Little
explorer
Social
Once upon
a Saturday…
illustration — friendly mascot
Wayfinding
The adventure
starts here →
Icon set